It’s easy enough to show people that brands can represent Latest Mailing Database more than a physical product: the main function of brands is to consolidate and package a collection of ideas about some distinct thing out there in the world. Yet oftentimes, Latest Mailing Database expressing how brands construct their meaning takes a bit more work. channable-campaign-june-2022 We believe the atomic equation for branding is fairly simple: brands are the sum of identity and reputation. While that’s simple enough, BIR doesn’t always fly Latest Mailing Database in a boardroom. We spent some real-time parsing out better solutions and came up with seven core principles to redirect consultants’ focus and guide new conversations about building great brands. Here are the principles for strong branding we’ve learned to lean into: 1. Brands Are Not People, but Rather Technologies of People Effective brands are more than trademarks. they embody people, their teams, shared Latest Mailing Database causes, passions, and sums of focus greater than their parts. Thinking of the brand as a person, though, ignores what makes them force multipliers in the first place. Reminding brands Latest Mailing Database that they are singular even while they are collections helps identify what is so rare about their combination of assets. That singular core is what must survive as the body of the company builds, arranges, deconstructs, or refurbishes itself for different functions.