We've written extensively about how senders end up in the spam folder and why Internet Service Providers (ISPs) put senders there. But what about the recipients? What do they consider spam? And what causes them to mark your email as spam? We job title email list spoke to recipients in the US and UK to find out how they engage and interact with emails. While the majority of this research is in the 2019 Email Benchmark and Engagement Study , this article job title email list focuses on additional data related to how recipients interact with spam. How do recipients define spam? Recipients consider spam emails as unwanted emails and usually separate spam emails into 2 categories. The first category is email which is boring. This type of spam is usually promotional and floods the inbox with several emails every week or day. The email may also be irrelevant to the recipient or too repetitive in its offers. Although annoying, this email is harmless. The second category is considered dangerous email. This spam contains scams, inappropriate content, malware, viruses or phishing attempts. Opening this type of e-mail and clicking on a link or an attachment can be dangerous for your computer and your data. How do recipients interact with spam? job title email list We've found that recipients are more likely to delete annoying emails first, especially when they're on mobile devices. It is easier for them to scan and delete the email than to unsubscribe or mark it as spam. In the quote below, the recipient explains how inconvenient it is to unsubscribe or mark a job title email list sender as spam. “It's just more complicated. Sometimes you have to log in and deselect things, and it takes too long…” UK, Gen Z If the email is a blatant example of spam, they will mark it as spam and let filters prevent future appearances. Advice to the sender: make it as easy as possible for recipients to unsubscribe . The easier it is to unsubscribe, the less likely your recipients will mark your email as spam. A secondary account for spam Another way for recipients to interact (or avoid interacting) with spam is to have a secondary email account. 38% of respondents said they have a secondary account for spam and other unwanted emails. Recipients don't job title email list want their primary inbox flooded with spam and use the secondary address as a catch-all for unwanted emails. As you might guess, this secondary inbox is accessed much less frequently than the primary job title email list inbox. Sender tip: This is a good reminder for senders to clean up their unengaged contacts frequently . There is no point in sending to unchecked inboxes. How do recipients identify spam? Type of company We've found that recipients are more likely to consider certain types of companies to send spam than others. These include dating sites, drugs or pharmaceuticals, quick loans, and enrichment schemes.