Recently, the overseas DTC home furnishing brand Newme completed a multi-million dollar angel + round of financing, exclusively invested by Huaying Capital. This round of financing is mainly used to continue to increase the sales scale of special database TikTok channels, deepen product research and development and build its own brand. The cross-border e-commerce company, which was established less than two years ago, has completed three rounds of financing. The first two were seed rounds with millions of RMB invested by Yunmu Capital and Executive Capital at the beginning of its establishment, and an angel with millions of dollars led by Weiyi Capital in November 2021 and followed by Qingying Venture Capital. round of financing. In the second half of cross-border e-commerce, what are companies fighting special database for? 1. Can Newme become a "home version of SHEIN"? Founded in November 2020, Newme is a company targeting young people in North America, focusing on planting grass through the TikTok channel, with independent stations and Amazon stores as the main transformation positions, and the supply chain side further defines new products through self-research. Package payment, etc. DTC home brand. Its main products cover lamps, small kitchen appliances, small bathroom appliances and power tools, etc., and are positioned in the household category with a unit price of 30-100 US dollars. The currently cooperating brands are: Sushi, Pinluo and other excellent Xiaomi ecological chain brands. The helm special database behind Newme is Gu Jun, a veteran who has been in the e-commerce field for more than ten years. Gu special database Jun first stayed on JD.com for almost three years, then went to Lefeng.com, and later sold it to Vipshop. During this period, he mainly worked on new media content for e-commerce platforms, and accumulated a certain amount of valuable experience in live streaming.