Years ago, Nike revamped some of its most iconic sneaker designs and announced the big milestone - pun with an animated commercial video. They created this aesthetic piece that goes hand in hand with the brand's urban style should describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits and not features are good product descriptions important Here is solid proof. Emarketer researched the importance of e-commerce product page elements for people shopping online.
The best part about this animated ad example is how much it honors previous sneaker designs. Pay attention whenever a new model enters the phone number list frame - do you notice how the visuals and music change depending on the style of the featured sneak they are looking for the most common way to research customers is to use a buyer persona: a representation of your ideal customer. It contains information such as demographics, interests, needs, and goals. The buyer persona here isn't just any snack-hunting person. This description is suitable for people who are looking for healthy and healthier products.
This sample video ad caught our attention with its beautiful visuals, but there's more to it than pretty aesthetics. It's an ode to entrepreneurs - the niche MailChimp specializes in can find all this information in the description. Nobody really wants a fridge, they just want their milk to stay fresh. The refrigerator is only a means to an end. Look what I did there? Focusing on the benefits rather than the product itself is a better way to sell. It's simple: Benefits show customers how the product can make them healthier, happier, more productive, and more.