Tadashi Yokoo's pop art smell in his works, sometimes referred to as "Japan's Andy Warhol", has also expanded the strengths of Japanese graphic design. Tadashi Yokoo was on opposite ends of the scales with contemporary designers who adhered to the teachings of modernism. The works with strong imagery are manifested in the runaway of color and form. When anything is in his hands, such as kimono labels or children's playing cards, it is transformed into a big eruption of images.
He had no formal training in art or design, but that didn't stop him from working in a printing house, then a newspaper, an advertising agency. In 1960 he went to Tokyo and soon joined the newly established Nippon Design Center. Yoko's work soon caught the attention of the Japanese avant-garde artist community, including film director photo retouching service Nagisa Oshima, buto family Tatsumi Hijikata, and playwright Shuji Terayama, for whom he designed a Series of posters. 5854d153d63dc3090fdd07e54b1ac657 Photo Credit: Origin Press "Post-war Japanese Cultural Trajectory 1945-1995" poster (1996) In 1967, Tadashi Yokoo went to New York to observe.
The curator of MoMA, the Museum of Modern Art in New York, bought all the posters designed by Yokoo for $100 each, and agreed with Andy. Warhol's "Marilyn" poster for the same price. He was then invited to participate in the "Word & Image" exhibition at MoMA in 1968, and four years later MoMA held a solo exhibition for him. b2199fb54a3cb51ddf207bde72aef0b2