For example, let’s say you sell apartments in a Phone Number List particular area. A community survey can reveal the biggest qualms and desires your Phone Number List target market has about a particular neighborhood or real estate business (in relation to apartments) in general. Impact of your content: You can create surveys about particular content assets and content elements. This helps you learn which assets are resonating, which are lackluster and what kind Phone Number List your target market is most interested in reading/consuming.
Reactions to competitor content: You can be Phone Number List discrete in these surveys, i.e., not mention competitors by name. Instead, you can create surveys that ask about specific content aspects, including comparisons with your own. Insights into customer Phone Number List pain points: Understanding the pain points of your target market is ideal for all business practices, especially for products/services, as you can market your offerings as anecdotes to customers’ Phone Number List problems. Additionally, you can use customer pain points as the foundation for various content assets. Ex: blogs, case studies, reports, etc.
can all address pain points but their value lies in Phone Number List positing your business/product/service as the solution to those pain points. Social media Phone Number List reactions: Surveys allow you to inquire into the sentiment around your social media experience. You can be upfront in your questionnaire by asking respondents which posts are boring, which provide the least amount of value and which they enjoyed reading or viewing. Customer Phone Number List expectations: These can waver, especially as customers come and go. Surveys grant you direct insights into what customers desire, which you can later use in your content marketing efforts. Content that Phone Number List speaks to customer needs and feedback generally reaps positive results.