In the retail space today, it's not business as usual. Retail is constantly changing as more brands announce store closures; We've seen a staggering 97% increase in Phone Number List store closures year over year, according to the National Real Estate Investor. But it's not quite dark. E-commerce sales are growing - in fact, according to Business Insider, "although the average U.S. retail growth rate in the first half of 2016 was only 2% for total retail, it was 16% for e-commerce. Digital transformation is pervading the retail space as retailers strive to adapt, survive and thrive. One of the Phone Number List unique challenges of this new landscape is how to market brands whose products are sold across multiple distribution channels and online marketplaces.
Retailers must decide whether to Phone Number List sell their product(s) through their own website or through other third-party distribution sites, such as Amazon, Target, Nordstrom, Alibaba, or countless others. Retailers also face challenges determining how to allocate their budget between marketing initiatives, including co-op advertising, traditional and digital channels. They also need to find the best ways to create frictionless online-to-offline journeys, especially when consumers can purchase products quickly and easily in either environment. Today's big brands don't Phone Number List just distribute their products online – they're leveraging the power of search to connect with consumers at every step of the consumer decision journey.
In order to build meaningful customer relationships, today's brands must be present at every step of that journey. In this increasingly complex online market, one Phone Number List thing remains clear: search is the glue that drives online and offline conversions. Now trending: multiple buying points Unlike previous simplified journeys that led consumers to single points of purchase in isolated sessions, today's consumer journeys are longer, more complex, and often include multiple Phone Number List distributors or points of purchase. In order to be remembered and considered for purchases, leading brands are leveraging research to connect with customers throughout each of the five stages of the