What is Amazon FBA, what is it for and how does it work? Have you heard of “Amazon FBA”? In Spain, as soon as we mention this "giant" of online sales, we think of a place where you can buy almost everything, with an enviable organic positioning and with the most important thing of all: an almost unbeatable reputation , so that the user decide to buy in one or another eCommerce. Therefore, it is likely that if you have a store with little success, you have always looked at Amazon with some admiration, dreaming of a possible synergy to boost your sales . Well, this is now a reality, thanks to its “FBA” initiative, which you will learn about in detail today. And it is that, thanks to this platform, they are the ones who take care of practically everything: they store your orders, send them to your customers and manage both the return and after-sales service.
This way of selling products on Amazon sounds tempting , right? Well, then, I invite you to continue reading this complete guide: Thematic content menu What is Amazon FBA Spain? What exactly is the Amazon FBA system for? What exactly is Amazon FBA Spain NOT? How does Amazon FBA Spain work? Advantages and disadvantages of the Amazon FBA program Differences between Dropshipping and the Amazon FBA system Have an eCommerce or work with Amazon FBA How to sell on Amazon FBA Spain? What is the Inventory Performance Index (IPI)? What is Amazon FBA Spain? Amazon FBA is a system that allows anyone to sell their products within this Marketplace, with the advantage of being able to physically store them in Amazon warehouses, so that they are responsible for sending them to your customers, managing possible returns and to provide better customer service. In other words, you send your Stock to their Spanish and/or European warehouses (either for one or hundreds of different products) and they are in charge of managing all the work related to the logistics that future sales of those products will entail. . It is important to note that this does not mean that we no longer have responsibilities as a seller to customers, it just means that we share with Amazon an important part of the work that we should do during the entire sales process (such as storage and shipment of orders). I imagine that now, out of curiosity, you are probably wondering: What does the acronym “FBA” stand for? Well, they are nothing more than the initials in English of “ Fulfilment By Amazon ”, which although it is not usually translated literally, comes to mean “ compliance by Amazon ” . In other words, a system so that you, as the person in charge of an eCommerce, can ensure that you comply with your own customers and ensure the traceability of the sales process: Correct user experience when viewing the products. Fast and convenient payment system. Fast shipping to the indicated address. Reliable packaging phone number database and safe delivery. What exactly is the Amazon FBA system for? Of course, the online sales giant does not manage 100% of the process , but it does manage some of the most tedious ones, as I just mentioned, which are exactly: They will keep your products in their own warehouses. Once the customer makes the purchase, Amazon takes care of the shipping. They will take care of if any return arises.
They will provide "after-sales" service to customers who have purchased your products on their website. As you can see, they take a large part of the responsibility once you upload your products on their platform, so above all, they make you not spend time on all these tedious tasks, being able to invest them in other tasks where you add much more value. What exactly is Amazon FBA Spain NOT? When I have been explaining to you step by step what the FBA system is, it is possible that you have been able to confuse yourself with: Amazon affiliate system. Sales model through Dropshipping. And it is often very easy to think that this model that I present to you today is one of these two initiatives that the famous Marketplace also has available .
But it is not like that, those are two totally different things. With the affiliate program , you would not be selling your products, but recommending another company's products to earn a small percentage or commission for each of those sales. And here, with this service, you are the one who is selling your own products thanks to the logistics of this gigantic company. As for Dropshipping, it is not the same, it is a totally different topic. For this reason, I will talk to you in more detail about their differences a little further down. Keep reading!