New exploration of business models
For a period of time after the basic commercialization is completed, we mainly maintain and optimize the experience of this business model. After an analysis of competing products, we found that platforms of the same type charge the B-side and provide B-side services through traffic distribution, that is, information flow advertisements in disguised form. The higher the exposure, the more C-side users obtained. More likely.
Because what B-end companies want to obtain on our platform is not simple exposure, but real user registration. So we began to explore whether the platform's business model is feasible to pay for performance, and began to conduct experiments in some cities.
In the early stage of the new model verification, we will find that effect-based payment is feasible on the platform, but not all types of B-end companies are suitable for effect-based payment, which is mainly related to the characteristics of C-end college students. , so in the follow-up optimization, we also began to focus on improving the matching problem of users at both ends of B/C, so as to ensure the closed-loop mode of effect-based payment.
Conclusion: The business model is not static. In fact, when conducting research on effect-based payment, we also found that the information feed advertising model may become more and more inappropriate for our platform in the future, because the information feed advertising can provide. It is exposure, and B-end companies ultimately see the effect on our platform, even when the effect-based service has not been launched.
Therefore, on the one hand, the transformation effect-based service is beneficial to make a real evaluation of the platform's services, and on the other hand, it will force the platform to optimize the experience and information connection at both ends of the B/C, so as to develop a new business model.
In the process of commercial design and optimization, there is a clear feeling that the commercialization of B-end will definitely affect the experience and activity of C-end users.
In addition to the launch of unreasonable packages at the beginning of commercialization, which led to a decline in C-end user operations and activity, after each commercialization function is launched, whether the product function design direction is country email list correct can be reflected from the activity of C-end users. .
There was a period of time due to the low discount of value-added services, the number of B-side orders increased in a short period of time, but the result was that in the information flow display of the C-side, companies used this low-priced service to publish repeated information. Although the system filters the display of duplicate information, C-end users will still see duplicate information in different lists, reducing the experience of the platform.
Therefore, when doing commercialization, we must pay attention to the linkage of information at both ends, and consider how to avoid the problem of increased payment and decreased experience from multiple dimensions.