This can be due to difficulty narrowing down choices or navigating choices, and of course too much friction. By putting yourself in the customer's shoes and seeing the questions they need to ask to find the right product, you can achieve higher add-to-cart conversion rates. Since Google's August 2014 announcement that is a ranking signal and the launch of the Is Everywhere campaign, we at SEJ have transitioned our website from to . While security and privacy give our users a sense of relief, is much more than an online haven from hackers. builds trust and further develops our traffic data from referral sources to help improve our overall SEO strategy and website structure. As your business grows and Google updates its algorithms, it's essential to polish your site and SEO just as you would your products or services.
If your products or services are the fax list heart of your business, your website is the vein that determines how quickly you can get blood to other parts of your body. A lack of trust, security, and data can lead to high bounce rates, lower conversions, confusion about where traffic is coming from, and misaligned goals. So how can small businesses gain Google's trust, security, and accurate data? Let's start with . Advertising Continue reading below Google will take the reins of this transition with its Chrome team. Google's Chrome team has hinted that they might start shaming websites that don't use with a big red X over the lock icon in the URL bar for Chrome users. Parisa Tabriz, director of engineering at Google who also works on security and Chrome, tweeted that Google's intention behind the red X is to call we are ready to call you for what you are.
Tabriz January 26, 2016 However, not everyone experienced the red X mark on the sites. As you can see from Chrome itself, they don't mention the red X mark. However, this feature is not set by default. To see the red X, visit chrome: flags using your Chrome browser. Scroll down to Mark insecure origins as insecure and click on Mark insecure origins as insecure. Google Chrome Mark As Non-Secure Take Wal-Mart, for example. Using this tool or viewing or . Or, look at this image below. Can you guess if Wal-Mart uses or ? Wal-Mart Non-Secure If you answered , high-five! Wal-Mart does not currently use . Let's try another one, take a look at Best Buy. Can you guess if they use or ? Best Buy Non Secure It's true; Best Buy uses .