This is when you use content to explain why a solution (not a company!) Is the best route. 3) BOFU BOFU is content designed to convince people why your agency is especially the right choice for them. Click to tweet Content example: Case Study demo advertisement Deals, discounts BOFU is when the company insists on providing the solutions discovered at the MOFU stage. It's also when you tell prospects why they should work with your company rather than their competitors. Jumping to this stage too early is a common mistake in marketing.
It takes too long to bring ghost mannequin effect people here. Finding that balance requires fine-tuning and experimentation, but the conversion rates you reach are worth the effort. Note: Depending on the copy and CTA, any type of content can be adapted to any stage. Next, let's see how SingleGrain uses these levels in its own agency. learn more: How to measure content marketing
ROI with Google Analytics How to Prove Your Content Marketing ROI 10 CMS Features to Facilitate Content Marketing Strategies Content Marketing Marketer Guide Five Case Studies of Successful Marketing Funnels Single Grain Funnel Part 1: Tofu Growing Machine twenty one Single Grain divides TOFU's efforts into three main media: podcasting, blogging and video. Keep in mind: TOFU content is about raising brand awareness and reducing costs per lead. This is done by attracting more inbound conversations. When starting a content marketing strategy, it's helpful to choose one medium and stick to it.