Discovery campaigns support carousel and single image ads like the ones advertisers are already running on Facebook. This makes it easier to reuse existing ad creatives, as Industry Email List Quinn did with his client's Discovery campaign. “We usually repurpose the best performing Facebook creatives and then create new ones based on the learnings,” Chang said. Sometimes slight sizing adjustments are needed. He suggests using multiple images in landscape Industry Email List mode (1.91:1: minimum size: 600×314. Recommended: 1200×628. Maximum file size 5MB) and square (1:1: minimum size: 300× 300. Recommended: 1200 × 1200 Maximum file size 5 MB). “
We will make new creations when we can,” Brown said. “Otherwise, we reuse creatives from other social channels. We're adjusting the Industry Email List creative's size Industry Email List because the Discovery ad size might be small at the image level. Either way, our goal is to maintain a consistent brand for the customer across all channels. Try to make your ad look native to the platform, especially for the Discovery feed. " measuring success Advertisers say they focus on key performance indicators (KPIs) related to their customer's goals and assess effectiveness at the campaign level
While also looking at the impact of Discovery campaigns on the broader customer journey. “If we're doing remarketing, we're looking at CPA and ROAS. Industry Email List If we're doing top-of-funnel, we're looking at impressions versus sales and customer journey in Google Analytics,” Brown said. understand if we're adding new people to the journey to become a customer. Industry Email List This ad format can lead to high first contact and the first time someone sees your brand." Chang uses max bids for conversions and waits to set a target CPA in line with client goals until enough data has been collected.