1.1 What is "Pan-entertainment WeChat Store"?
Pan-entertainment micro-store is a payment channel provided and served by the billing platform department for all virtual businesses of the company. It is a convenient payment portal for pan-entertainment business in WeChat wallet.
1.2 Why revision?
Over the years, the o2o services deployed by WeChat Wallet have penetrated into all aspects of life: shopping, online loans, wealth management, urban services... It has successfully brought users a convenient service experience.
Jiping's payment entry for pan-entertainment business in the wallet not only provides convenience for users to pay, but also promotes the company's revenue.
However, after many years of operation of the Pan-entertainment WeChat store, problems have gradually emerged, so we have carried out a design revision to allow this virtual store to continue to serve users better.
The revision needs to solve three problems:
(1) Existing paying users: The store framework and process are inconvenient to quickly find products
PS: The company's business is divided into: game currency, props, and monthly subscription according to the logic of program implementation. And these are implementation patterns
Game currency mode, that is, virtual currency mode Monthly mode, that is, subscription, monthly b2b data fee deduction mode Item mode, that is, single-item purchase
(2) Potential paying users: they don’t even know that WeChat has an entrance
(3) Lack of basic functions
Although the WeChat store has been operating for many years, as a store, due to historical reasons, there are still many basic functions (such as transaction inquiry, monthly subscription expiration inquiry, etc.) missing. Therefore, these basic functions need to be improved this time.
2. How to solve the problem
2.1 Design Goals
Under the known problems, the design begins to solve the known experience problems, so the design sets the following goals:
2.2 Design Process
(1) How to improve payment efficiency?
① Reasonable classification design: from program implementation model to user mental model
② Convenient process design: Improve user retrieval efficiency through recommendation and search
Corresponding layout design
(2) How to carry out brand education?
① Reasonable touch points, timely user brand education