The core of the new product is the integrity of the business process. The email list functions related to the process must be perfected, and a closed loop must be formed to complete the goal defined by our product. Therefore, it is only necessary to define high-priority requirements around the core business process. On the contrary, the icing on the cake requirements that have nothing to do with the core business, no matter how important it seems, the priority should not be too high.
For example, if the boss has a batch of Maotai and wants to build a website online and sell it at a low price, the core business process of that website is to place an order, and the rest is not important.
But if the boss wants to use this batch of cheap Moutai as a user reward to build a wine mall, at this time, the core process will increase. We need to consider the basic order process, as well as the extended registration and login process and rewards. The acquisition process, as well as the basic functional process of the e-commerce platform that the boss needs: product release process, order management process, etc.
This period should have already started, accumulated some seed users, and further developed the stage. At this stage, it has been verified that the demand is real demand, and there are customers who buy it. Retention and promotion are the core.
Pay attention to data, feedback, bugs that affect business, and details that affect user experience, all of which should be paid attention to at this stage.
In addition, around the core business, the functions that can add icing on the cake to the core business should be given a relatively higher priority at this time.
Taking the above e-commerce platform as an example, after we launch a new product, we focus on whether users are hindered in the process of login, registration, participation in activities, order payment, etc., and whether there is a better way for Maotai incentives, and users participate in activities. Convert a pathway to buying other products.