Over the past few years, Google has made tremendous progress with the analytics data available for Google My Business listings. Advertising Continue reading below Now Banner Design called Insights, Google offers businesses a different way to understand how customers interact with business listings, including: How customers find your listing. Where customers find you on Google. Customer Actions. Direction requests. Phone calls. How customers find your ad This section of statistics shows how customers found you during a "direct" search (they searched for Banner Design your business name or address) compared to a "discovery" search (they searched for a category, product or a service you offer, and your listing appeared). These sections have the following labels in the grouped information reports: Total number of searches. Direct searches. Discovery research. Advertising Continue reading below
Where customers find you on Google This Banner Design section shows the number of customers who found you through Google Search or Google Maps. Along with the listing in Search and the listing on Maps , you'll see the number of views your listing received for Banner Design each product in the time period you selected. According to Google, "views" are like "impressions" on other analytics platforms. To see how many people found you on a particular product on a given day, hover your cursor over the appropriate segment of the chart on the day you're interested in. These sections have the following labels in the grouped information reports: Total views. Search views. Map Banner Design views. Customer Actions This section shows what customers did after they found your listing on Google. The total number of actions gives the total of the following types of actions customers took on your ad:
Advertising Continue reading below Visit your website. Ask for directions. I call you. See the pictures. The following labels are available as reports in this reports section: Total shares. Website Actions. Direction actions. Phone call actions. Direction requests. This Banner Design part of Insights uses a map to show the location of people requesting directions to your business. Your business location is identified on the map and some of the most common places people ask for directions to your business are displayed. It even breaks down the total number of direction requests by city or neighborhood. Advertising Continue reading below Phone calls This section shows when and how Banner Design often customers called your business through your listing on Google. At the top of the section, Total calls gives the total number of phone calls for the selected period. The chart provides the ability to view trends by phone calls by day of the week or hour of the day. This lets marketers and business operators know when customers are most likely to call after seeing your GMB listing.