If you have a business, then it’s a good idea to create a Facebook business page. You can use it to let people know about your business, products, and services. And it can help you reach millions of potential customers, as well as their ‘friends’. Read our handy guide and find out more about Facebook business pages, and how you can create one for yourself.
Creating a company profile
When setting up a social media experience for your business on Facebook – or on any other social channel – you’ll begin by creating a company profile. To complete your company profile, you’ll need to create and upload assets, including profile pictures and cover photos.
How can I create a Facebook Business page?
Use engaging images
Making a strong first impression is vital on social media, as users are moving between profiles and feeds very quickly. So always choose images that depict your brand in a positive or engaging way. For example, use a brand logo as your business profile picture or an engaging image that depicts your brand - this might include your products or people. This image can be updated regularly to fit with your marketing calendar. For example, you might add snow to your logo at Christmas time, or love hearts on Valentine’s Day, and so on.
When it comes to the cover photo, ensure there is a focal point in the photo. You can include light calls-to-action like phone numbers or current special offers, but don’t forget to update them regularly.
Include a company bio
To complete your company profile, you’ll also need to add a short bio to introduce your business and what you do. Make sure that the tone of the bio is appropriate to your audience and consistent with your brand’s own tone of voice. Some social channels also allow you to include a ‘contact details’ section and links to your website.
How can I create a Facebook Business page?
Talk to your target customer
The most important part of setting up Photo Editing Services a social media business profile is to think about who you are talking to, how they like to be communicated with, and how you can engage them with your brand message and meaningful content. So do take the time to fill in all of the sections with your target customer in mind.
Be consistent
It’s also vital to keep the information you post as consistent as possible across all the sites. Ensure that the images, videos, and text that you use are consistent with your brand. You may have conversations with the same people on multiple platforms, so you’ll want to position your brand in a way that’s easy for them to recognize and engage with.
Steps for setting up a business page on Facebook
Now let’s look at how you can set up a business page on Facebook. Well, there are two ways to do this:
1. Create a standalone page
The first way is to create a standalone page from your existing personalFacebook profile. However, this is quite basic and has limited functionality.
2. Create a Business Manager account
The second wayis to create a free Business Manager account, and create or import client pages to that account. Facebook Business Manager allows you to post content and create ad campaigns, and is the most efficient way to manage your Facebook presence for business.