Homepage Articles SEO AI at heart. Humans in control. AI at the heart. Humans in control. Posted: 2020-11-18 Any marketer will tell you that applying AI to marketing Shadow Making is a current trend and has the potential to disrupt the industry. Just last week, Oracle announced it was providing artificial intelligence in its customer experience cloud. Oracle's announcement follows a long series of press releases from major marketing clouds such as Salesforce, IBM Shadow Making and Adobe. Space is so hot, in fact, that there seems to be a contest to have the best name for your AI, with the likes of Einstein, Watson and Sensei regularly vying for top billing. If you look past the cute names, however, you'll find there's real technology at play.
AI Marketing solutions aren't just a new way to describe the collaborative filtering recommendation engines that have gained popularity the decade (for example, Certona, MyBuys and Baynote). Nor are they the A/B/N or multi-variate testing tools that emerged Shadow Making earlier in this decade (e.g., Optimizely, Maxymizer, and Monetate). They are, sure, taking advantage of all this and more, advances in AI technologies such as image/facial recognition, natural language processing/generation, and machine learning to fundamentally change the way marketing Shadow Making modern is carried out. Current marketing clouds are insufficient The challenge with traditional marketing automation solutions is that they're only as scalable or as smart as the marketers running them.
Although such solutions have shown the ability to automate marketing execution for specific capabilities of the marketing manager setting up the campaign. 3. Running A/B/N tests to optimize campaign effectiveness remains a very manual and labor-intensive Shadow Making process, often requiring a data scientist to be involved and spend weeks to do lift or propensity modeling, to come up with a recommendation for improvement that, while helpful, only positively affects a small portion of the total marketing audience. Because of these challenges, marketers spend Shadow Making their time programming campaign rules, managing exclusion groups, and analyzing test results instead of being strategic or creative. While it's important for today's marketers to be the pendulum has swung too far: automated and programmatic campaigns have focused so much on improving opens and clicks in the short term.