The professional network facilitates the BtoB communication of companies. It also offers users looking for a job to know a little better about the companies they want to apply for. The publications give an overview of the companies and the social network also makes it possible to get in touch with them. Similarly, the "Company" pages allow you to publish job offers. Finally, LinkedIn serves as an internal communication channel. Employees can follow the news of their company and also relay it, which is also good for giving a “corporate” image. instagram Its use has tripled in the past two years.
In 2018, 55% of companies claim to be present on the Instagram social network. It differs from its competitors, in particular Facebook, since it is the social network where users fax list are the most active. Admittedly, Facebook has the most users, but they are not necessarily active on the platform. It is all the more interesting for companies to use it with the phenomenon of influencers/bloggers who almost only use Instagram. It strengthens the B2C (business to consumer) relationship of companies and makes it possible to offer an image that is sometimes neat and visual, sometimes offbeat.
Conclusion This overview of social networks tells us what is the use of social networks by companies today. Each social network has its own audience and its own specificities, which gives companies different objectives depending on whether they are present on this or that social network. They can seek notoriety as well as conversion. A good SEO analysis will then make it possible to understand what Google did not appreciate in your site. Similarly, you should not wait to be penalized by Google to verify that your site is “SEO-friendly.