Conversion goal: Also called conversion goal page or goal page, refers to the bulk sms service tasks that the merchant wants visitors to complete on the website, such as the pages that need to be visited for registration, order placement, payment, etc. One day you really want to eat apples, remember the big and delicious apples you bought at Pinduoduo last time, and buy back a box from your previous order. The above scenario is a very clear purchase path for the bulk sms service target object. The order entry for this type of user is often the previous order, or the search bar is searched for clear keywords, and the final order of the user and the keyword match degree very high. Moreover, this type of purchase behavior has a shorter path and faster order placement. 2. Objectives blur the path to purchase
The weather is getting hot, you want to buy a bulk sms service sunscreen, you are not sure whether you should buy a spray type, or a smear type, not sure whether to buy AHC, or ANESSA, or a cheaper one to use on your feet? At this time, the target product of the user is vague, and the user may search for sunscreen in the search bar first, and then enter the order after multiple comparisons; Summer is coming, you want to buy a pair, you don't know to buy a bulk sms service sandal, white shoes, or other single shoes and so on? It is possible that users will browse the theme column of women's shoes first, and then enter the order when they see the shoes they are excited about; The purchase path of this type of users is often tortuous, and the conversion cycle is longer;
Hanging out and buying paths Pinduoduo users bulk sms service remembered that they had to check in at DreamWorks today and do tasks such as browsing products, just to hang out. Then they saw the special price of wet wipes, and then went in to have a look. It was very affordable. When you think that summer is coming, you can prepare more Wet wipes, it is possible to place an order. The above scenario is the purchase generated by the user during the bulk sms service wandering process, so Pinduoduo has also made a lot of shopping guide games, allowing users to play some games, such as Duoduo DreamWorks. After two weeks of hard work, users check in, browse products, and search for a search. A quest for an item gets a free item. In the process of loitering, Pinduoduo exerts the strength of product recommendation to complete the purchase conversion of loitering users.